The Barrier-Free Myth

What Most Canadian Businesses Get Wrong About Accessibility

Wednesday, October 21, 2026 | 3:00 – 4:00 PM ET | Online | Free

What Most Canadian Businesses Get Wrong About Accessibility

An apartment advertised as accessible that a wheelchair user cannot enter. A gym where every machine assumes you can stand. A hotel with a step at the door of its "accessible" room. A bus ramp that does not deploy.

These are not rare failures; they are everyday reality across Canada. And they happen because most businesses were designed by people who never had to think about barriers. "Barrier-free" is not a ramp. It is every space, system, and interaction your organization creates—across mobility, vision, hearing, mental health, and neurodivergence.

In this free 60-minute session, you will learn what barrier-free actually means, the barriers your organization cannot see, a simple framework to find your gaps, and why accessible businesses reach more customers, keep more talent, and outperform competitors.

For HR leaders, DEI professionals, and business owners. Every Canadian business — not just federally regulated ones.

ALSO: Attend the webinar, then book your free one-on-one session to talk through your organization's specific gaps. No strings attached.

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